Case Studies

COVENTRY CARES “TISSUE BOX SLEEVE TO DRIVE MEMBERSHIP”

Challenge:  Our client needed to find a way to create brand awareness and provide information about Coventry Cares for Providers and doctor’s offices.

Solution:  Our recommendation was to provide a tissue box that would be displayed in select offices in a colorful and clever way. The box communicates the brand, the contact number and the advantages of the program in a unique and useful way to the potential customers.

Benefit: The tissue box was usable as well as raised awareness of the program. We developed a convenient way to ship the boxes flat that saved freight and storage for the program representatives.

BUILD A BEAR WORKSHOP “BEARVILLE.COM EXCLUSIVE SONG DOWNLOAD” FOR 15 YEAR CELEBRATION

Challenge: Our client asked us to develop a cost effective way to distribute a FREE song for BEARVILLE.com to celebrate 15 years. The song card and the carrier for the card needed to have a unique code and would also have multiple versions.

Solution: We recommended that the carrier shells be produced as shells and we would imprint a unique code on the carrier and the card.  In addition, BAB branded a Build-A-Bear QR code that would take the customer to the website via their smart phone.

Benefit: Due to the fact that the cards were produced as needed, we saved Build-A-Bear the cost of warehousing and reprinting. We added efficiency by creating an easy way to affix the card to the carrier. The card was affixed to the carrier and was shipped to the warehouses as needed to distribute to various Build-A-Bear stores.  The promotion successfully drove business to the website as well as it drove business to their stores.

BUILD-A-BEAR BIRTHDAY PARTY GIVE AWAY

Challenge:  Working with the creative team at BABW we were asked to develop a cost effective “give away” for birthday parties. The item would also need to be produced to accommodate multiple versioning.

Solution:  Our solution was to provide a one-piece give away that was perforated and broke into three pieces. We recommended printing the design on a sturdy plastic substrate that included a usable luggage/backpack tag the guest could keep, a coupon and a variable code section that the guest could redeem for a free gift on line.

Benefit: This easy to use, innovative item provided the guest with an immediate take away gift, a coupon and a free gift that drove them to the website. The result was ultimately converting the birthday party guests into a Build-A-Bear customer.

HEALTHLINK HOLIDAY CARD AND ENVELOPE

Challenge: We were asked to develop a unique holiday card that would display the Healthlink brand in a fun and creative way.

Solution: We developed a three-color punch out design that the customer enjoyed putting together and displaying throughout the holiday. We used both a letterpress and laser cut technique to provide the cut out.

Benefit: The Healthlink holiday card became a keepsake that the customer could enjoy throughout the season creating good will toward the HealthLink brand.

“GET GOAL POINT OF SALE MARKETING KIT” FOR DIABETIC CLINICAL RESEARCH

Challenge: The goal was to create a marketing kit that would be easy to display and economical to produce and mail. The items in the kit would be displayed within various pharmacies.

Solution: We planned and executed all of the pieces to fit into one box including a box label, cover letter, wall poster, counter mouse pad, 2 packages of 25 brochures and a stand up holder for the brochures. The kit was mailed to Independent Pharmacists to easily construct and display in the store.

Benefit:  By insuring that all items were produced lightweight and efficiently we met the clients budget and provided a product that was easy to put together by the pharmacies increasing the display ratio. The client was extremely satisfied with the results.

TXU ENERGY “REWARD PROGRAM LOYALTY CARE” WITH SELF MAILER

Challenge: Our client asked us to develop a self-mailer to introducing TXU energy Rewards + program and to show appreciation to their customers.

Solution: We designed the self-mailer with a match-affixed card that was 100% machine-able.  We printed, inkjet and mailed a personalize card.  The card was matched and affixed to the mailer applying the certification label and was able to fugitive glue the card to the piece all in one pass.

Benefit: The mailer was efficiently and economically produced saving the client printing and postage cost via our innovative production process while providing the receiver with a loyalty card they could keep for future use.

AMERICAN RED CROSS “GUIDE TO ESTATE PLANNING AND CHARITABLE GIVING” MAILING

Challenge:  We were asked to help the American Red Cross develop an economical and efficient mailing to promote their “Guide to Estate Planning and Charitable Giving”. They required a three-way match for 130 chapters nationally with the return addresses variable imaged on the card and the envelope.

Solution: We developed a way to match two internal pieces; one nested inside and personalized to the recipient and to the different chapters.  We used one file to inkjet the address and multiple heads to sequential number the three-piece match.

Benefit: The American Red Cross budget benefited by our efficient and economical solution. They also received a high number of returns due to the offer and the ease of use by those that received the mailing.

COVENTRY HEALTH CARE OF FLORIDA “SNAP PAK’ SELF MAILER

Challenge: Our task was to find a way to increase the open rate for a Medicaid information piece where the demographics open rate had been notoriously low.

Solution: Realizing that the recipient of these mailers are sometime transient and rarely open their mail it was our goal to keep the cost of the piece to a minimum while at the same time increasing the open rate. We recommended that we produce the mailer on a forms press all in-line and no envelope in order to keep the cost down and create a look that would intuitively increase the open rate.

Benefit: The result was an inexpensive but very effective mailer. Our client experienced a lower cost for production as well as an increased open rate due to the creative and colorful, yet inexpensive appearance of the mailer.

COVENTRY CARES PROVIDER MANUAL WITH A CD-ROM

Challenge: Our client needed us to produce a perfect bound manual with a CD-ROM to mail along with it for participants in the program to locate qualified health care providers.

Solution: We printed the manual combined with a CD-ROM and printed a sleeve to match. The CD-ROM had a unique time saving flipbook feature. This feature allowed the participants to view the Table of Content and navigate to specific sections easily.

Benefit: This product gave the representative an additional offering when meeting with physicians. They not only handed out the provider manual, they also gave them a unique CD-ROM with quick and easy access for participants to search and find quality health care providers at their fingertips.

EXPRESS SCRIPTS NOTICE OF PRIVACY PRACTICES PIECE

Challenge: Our challenge was to find a more efficient way to produce the low end “Notice of Privacy Practices” booklet. Currently they had been producing the booklet as an 8 page, saddlestiched and wafer sealed product.

Solution: We reviewed their current booklet and suggested going to a folded piece eliminating the saddle stitch and wafer seal.

Benefit: The new solution enhanced the piece by creating a more usable and easy to read product. The redesign yielded a “faster better cheaper” piece. We reduced the cost to the client from .09 each for the saddlestiched format to .07each for the folded product.

APS HEALTHCARE MOUSEPAD

Challenge: We were asked to create a printed product that could easily display billing information and quick tips to members.

Solution: We designed an extra thin, repositionable mouse pad that could be machine inserted for mailing to various sites.

Benefit: The mouse pad was lightweight compared to the usual thick rubberized product thus saving our client on inserting, mailing and postage. The seal stayed clean and sanitary for the customer to place as needed on the front counter or desk space as desired.

STIHL FREE T-SHIRT OFFER

Challenge:  We were asked by a creative agency and their customer to do a yearly promotion mailing.  The mailing must be unique and yield high rates of return.  They also want a free offer that would drive store traffic and be track able.

Solution: After reviewing the project, we recommended using a personalized URL or pURL. The piece was customized and was produced 100% full color digitally. The objective was to have the customer go to the STIHL website and print out a coupon with unique code that they could take to the STIHL dealer to receive a free t-Shirt. The pURL gave them the location to the five closest dealers. Each coupon had a unique code so that when it was redeemed it would provide STIHL with the ability to track the names on the mailing list that had redeemed the coupon.

Benefit: The use of the highly personalized PURL drove the redemption rate up and also provided the client with the ability to track users. The client then could save on the follow-up print quantity. The free offer generated a high redemption rate thus driving more traffic and business to the STIHL dealers.

STIHL FREE T-SHIRT OFFER FOLLOW-UP

Challenge: We were asked to develop a way to print and mail the second t-shirt offer only to the recipients that did not respond to the first offer.

Solution: We recommended a different more affordable format utilizing common full color shells and then imprinted the variable information in black, again, utilizing the pURL We explained the additional savings in cost and production by imprinting the variable personalized information in black rather than in color.

Benefit: As in the first mailing, the follow-up mailing resulted in high returns and drove additional traffic to the stores. The client was extremely satisfied with the results of both of the campaigns.

STIHL REBATE POP-UP MAILER

Challenge: We were asked to develop a unique self-mailing piece with a battery system rebate offer that would drive traffic to the stores.

Solution: Our recommendation was to produce a creative and eye-catching pop up mailer. The $1000 potential rebate offer was cut out and popped-up to grab the attention of the potential customer. The mailer also had a QR code allowing the customer to view a video providing information about system.

Benefit: The unique format provided a mailing to the customer that stood out from the crowd of direct mail pieces thus driving more customers to the store not only by the rebate offer but by the mailer format as well.

MELANI BROTHERS HOME REMODELERS SWEEPSTEAKES

Challenge:  The goal was to find a new way to generate leads for the sales force. Instead of the typical phone call to generate leads they came to us for advise on the use of direct mail as a vehicle to gain new leads and increase the “open rate”.

Solution: Our recommendation was to develop a “ Sweepstakes Mailing Program”. We helped them select the best mailing list for their demographic. The format we recommended was an invitation style mailing package that included an invitation, an entry form, and a business reply mail postage paid envelope. All inserted into an outgoing envelope which looked like an invitation.  When the entry forms were returned, the forms showed the potential customers’ information, what home improvement projects interested them and their signature for Melani Brothers to be able to call them.  Melani Brothers also gained prospects for the future.

Benefits: The mailing program exceeded expectations and the invitation type mailing package increased the “open rate”.  They mailed about 600,000 pieces and over 16% of the homeowners set appointments for a free estimate for home improvements.  The new lead generation direct mail program helped the Melani Brothers double in sales over the next two years.

TRANE DEALER DIRECT MAIL PROGRAM CO-OP

Challenge: We were asked to help Trane develop a direct mail program for their dealers in order to generate ongoing dealer service revenue and to help the dealers sell new Trane equipment while maintaining brand control.

Solution: We developed a “Dealer Direct Mail Program” for Trane dealers.  A mail in or fax order form was provided to the dealers by mail and online so that they could custom order postcards designed just for them. The order form asked for the number of postcards they needed based on the mailing list they provided. They could customize the imprint information along with the coupons and furnace labels. They would also provide the date they wanted the postcard to mail.

Benefit: The dealers, by co-oping with other dealers, kept the individual printing cost down and provided an excellent marketing vehicle. The dealer program was very successful and increased sales and prospects. Trane maintained brand control.

WESTWOOD COUNTRY CLUB MENU

Challenge: We were asked to source a distinct type of paper stock for a daily menu that would resist water, grease and be able to print via a laser printer.

Solution: We went to our resources and found the perfect paper for the daily menu.

Benefit: Problem solved. The customer could now laser print the menu with the daily items as needed. The paper was resistant to water and grease and was rigid enough to withstand handling without smudging or fingerprinting.

HEALTHCARE USA MEMBER HANDBOOK AND MEMBERSHIP CARD MAILING

Challenge: We were asked to mail to participants the Member Handbook along with the Membership card.

Solution: Our challenge was the postal regulation. All membership cards must go first class but the Membership Handbook could mail pre-sort standard. We created a two-fold envelope that could carry the card first class along with the membership handbook at the pre-sort rate The post office approved a combination of first class with presort standard.

Benefit: The combination a first class with presort standard resulted in a close to $200,000 savings in mailing cost and as an added bonus the participant benefited by the convenience of getting both the card and the membership handbook in one mailing.

DAWSON COLE FINE ART GIFT CARD MAILING

Challenge:  This high-end gallery needed a mailer that would create a sophisticated look and feel to carry their gift cards.

Solution: We recommended a solid black carrier with gold text and a velum insert that would create a high-end look to the piece inserting over the gift card.

Benefit: The end result was a high end product that provided a beautiful presentation for art enthusiast to give to those friends that are also art inspired. Our client appreciated the end product.